The Can Queens
When Robin and I launched SHE CAN Wines, we scoured the canned wine landscape and Archer Roose stood out above the rest. It might have been their logo of a woman riding a moose, or the fact that they also make an imported Southern Hemisphere Sauvignon Blanc (but from Chile) or the bad-ass leadership of CEO & Co-Founder Marian Leitner-Waldman. Not only were we both creating wines from regions that are close to our hearts, we were doing it in a can.
Archer Roose’s tagline is “Worldly Wines for the Curious” and their wines are from vineyards as far-flung as Argentina and Greece. We applaud Marian’s fierce commitment to quality wine in a sustainable package.
We’re chatting with Marian about her perspective on the wine industry and exploring the similarities and differences between her Chilean Sauvingon Blanc and our New Zealand Sauvignon Blanc. We’re bringing you bottle quality wines from international regions with the convenience of a can for your next get-together.
Check out our interview and happy hour chat with Marian on Facebook here, featuring both of our Sauvignon Blanc wines in a can & the best moods or foods to pair them with.
Meet Marian Leitner-Waldman
Andréa: What would you most like to change about the wine industry?
Marian: Customer centricity. So much of what we are told to like and how we are told to enjoy it is driven by a small group of people. But wine, like all foods, is subjective. I want people to feel empowered and WELCOMED into wine, to explore great wines from around the world and describe how they like them. By doing this, we create a more inclusive and fun industry!
Andréa: Spring is here. When the pandemic subsides, who are you raising your first glass with and why?
Marian: My girlfriends. So much has happened to us in this past year that we couldn't celebrate together: babies were born, puppies adopted, master's degrees obtained and new companies launched. I have missed drinking too much wine with them and having the heart-to-hearts that can only happen when you're in the same room, feeling the love and support of people you know have your back. I have missed them so much.
Andréa: Tell us about the mentors and those who inspired you on your path.
Marian: I am so lucky to stand on the shoulders of many incredible women. My grandmother was a fiercely intelligent woman who taught me the power of imagination. My mother taught me that kindness and thoughtfulness can be a powerful legacy. My aunts are badass working mothers who dominated in their fields but always made time for their "chicks" even when I am sure they were exhausted. And my sisters and blood sisters show me time and time again that success is not about personal achievements, but carrying others as you climb. This is how you can combat the loneliness at the top - and ensure someone else has your back when you get there!
Andrea: What is the story behind the name, Archer Roose?
Marian: A rebel and boundary breaker, Archer Roose travels the world living by her own rules. With boundless curiosity, she explores far flung wine regions. Our portfolio of worldly wines tells the stories of the places she visited on her travels. And our logo - her portrait riding her moose - reminds us that adventures, like wine, should be a little whimsical.
Andréa: What advice would you give to women who want to pursue nontraditional careers that combine their work and passions?
Marian: The single most important quality to success is grit. Be prepared for the marathon ahead but know that the peaks will be the highest high you've ever known.
Andréa: What are you most excited about in your work right now?
Marian: The team we are building. I am in such awe of the amazing womxn (and mxn!) that I get to work with every day.
Andréa: Which wine varieties or styles are most often on your table? Do you have a favorite MSC wine, and a recipe, cuisine or mood to pair with it?
Marian: I love the SheCan SauvyB! Perfect pairing for wine walks with friends :)
Thanks for joining us as we chat all things Sauvignon Blanc & how we came to have these delicious wines from the Southern Hemisphere. Shop SHE CAN Wines on our website here and Archer Roose Wines here.