Privacy policy

Updates: January 2026

Protecting your privacy is important to us. This Privacy Policy explains how McBride Sisters Collection (“we,” “our,” or “us”) collects, uses, shares, and protects the personal information you provide when visiting www.mcbridesisters.com or interacting with our services, including email and SMS marketing programs.

By using our website or participating in any of our programs, you agree to the terms of this Privacy Policy.

I. Information We Collect

We collect personal information in several ways depending on how you interact with us:

A. Website & Order Information

When you visit our website, our analytics tools (including Google Analytics) automatically collect certain technical data about your browser and session, such as:

• Browser type and operating system
• Pages visited and time spent on site
• Referring URLs and general geographic location

When you place an order, we collect personal information necessary to process payment and fulfill your purchase, including:

• Full name and billing/shipping address
• Email address and phone number
• Payment information (processed securely via SSL)
• Order history and purchase preferences

B. Age Verification

Because we sell and ship alcoholic beverages, we are required to verify that customers are 21 years of age or older. When you access our site or place an order, we collect age verification information, which may include your date of birth or confirmation of legal drinking age. This information is used solely for compliance with alcohol shipping regulations and is not used for any other marketing purpose.

C. Wine Club & Loyalty Program

If you enroll in the McBride Sisters wine club or any loyalty rewards program, we collect additional information to manage your membership, including:

• Membership preferences and subscription selections
• Shipment history and club tier status
• Payment method on file for recurring shipments
• Communication preferences

D. Cookies & Tracking Technologies

We use cookies, pixels, and similar tracking technologies to improve your browsing experience and deliver relevant advertising. This includes:

• Google Analytics — to understand how visitors use our site
• Meta (Facebook) Pixel — to measure ad performance and enable retargeting on Facebook and Instagram
• Google Ads — to track conversions and serve relevant ads across Google’s network

These tools may collect data about your browsing behavior across websites. You can manage your cookie preferences through your browser settings or opt out of interest-based advertising at:

• Google: https://adssettings.google.com
• Meta: https://www.facebook.com/ads/preferences

We do not use cookies to collect payment information.

E. Email Marketing (via Klaviyo)

If you opt in to receive marketing emails from us, we collect your email address and, where provided, your name and preferences. Our email marketing is managed through Klaviyo. In addition to your contact details, Klaviyo may collect behavioral data such as email open rates and link clicks to help us personalize communications.

F. SMS / Text Message Marketing (via Klaviyo)

If you opt in to receive SMS marketing messages, we collect your mobile phone number and consent status. Our SMS program is managed through Klaviyo. Message and data rates may apply.

II. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill orders, including payment processing and shipping
• To verify age and comply with alcohol shipping laws
• To manage wine club and loyalty program memberships
• To send transactional emails (order confirmations, shipping notifications)
• To send marketing emails if you have opted in
• To send SMS marketing messages if you have opted in
• To serve relevant ads on third-party platforms (Google, Meta) via retargeting pixels
• To analyze site usage and improve our website experience
• To respond to customer service inquiries
• To comply with legal obligations

III. Sharing of Personal Information

We do not sell, rent, loan, trade, or otherwise transfer your personal information to third parties for their own marketing purposes. Period.

We may share your information only in the following limited circumstances:

• Service providers: We work with trusted vendors who help us operate our business, including Klaviyo (email and SMS delivery), payment processors, and shipping carriers. These parties are contractually obligated to use your data only to provide services on our behalf.
• Advertising platforms: Anonymized or hashed data may be shared with Google and Meta to enable retargeting and measure ad performance. This does not include your full name, payment information, or order details.
• Legal requirements: We may disclose information when required by law, regulation, court order, or to protect our legal rights and the safety of others.

Your phone number and email address are never sold or distributed to any outside list or third-party marketer.

IV. Email Marketing Program

Opting In

You may opt in to receive marketing emails from McBride Sisters Collection by subscribing through our website, at checkout, or at a point-of-sale event. By subscribing, you consent to receive promotional content including new releases, exclusive offers, and brand updates.

Opting Out

You may unsubscribe from marketing emails at any time by:

• Clicking the “Unsubscribe” link at the bottom of any marketing email
• Emailing us directly at hello@mcbridesisters.com

Once you unsubscribe, you will continue to receive transactional emails related to any active orders or wine club memberships.

Data Handling

Email marketing is managed through Klaviyo. Klaviyo may collect data about your interactions with our emails (such as opens and clicks) to help us improve our communications. For more information, see Klaviyo’s privacy policy at https://www.klaviyo.com/legal/privacy-notice.

V. SMS / Text Message Marketing Program

Opting In

You may opt in to receive SMS marketing messages from McBride Sisters Collection by providing your mobile phone number and consent through our website sign-up form or at checkout. By opting in, you agree to receive recurring automated promotional and informational text messages from us, including new releases, special offers, and order updates.

Consent to receive SMS messages is not a condition of purchase.

Message Frequency & Rates

Message frequency may vary. Standard message and data rates may apply depending on your mobile carrier and plan.

Opting Out

You may opt out of SMS marketing at any time by replying STOP to any message you receive from us. After opting out, you will receive one final confirmation message. You may also contact us at hello@mcbridesisters.com to request removal.

For help, reply HELP to any SMS message or email us at hello@mcbridesisters.com.

Data Handling

SMS marketing is managed through Klaviyo. We do not sell, rent, loan, trade, or transfer your phone number or SMS consent data to any third party for profit. Information may be shared with Klaviyo and mobile carriers solely to facilitate message delivery.

We reserve the right to disclose any information as necessary to satisfy any applicable law, regulation, or governmental request, or to protect our rights and property. You agree to provide accurate information when opting in and not to use a false identity or opt in on behalf of another person.

VI. California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you specific rights regarding your personal information:

• Right to Know: You have the right to request information about the categories and specific pieces of personal data we have collected about you, as well as how it is used and shared.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Opt Out: You have the right to opt out of the sale of your personal information. We do not sell personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To submit a CCPA request, please contact us at:

McBride Sisters Collection  |  hello@mcbridesisters.com

We will respond to verified requests within 45 days as required by law.

VII. Protecting Your Information

We take the security of your personal information seriously. All payment data is transmitted using SSL (Secure Sockets Layer) encryption, an industry-standard security protocol. Customer data stored in our systems is maintained behind a secure firewall and is not publicly accessible.

While we implement commercially reasonable security measures, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and to contact us immediately if you suspect any unauthorized use of your account.

VIII. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including maintaining your account, processing transactions, complying with legal obligations, and resolving disputes. If you request deletion of your data, we will honor that request subject to any legal retention requirements.

IX. Children’s Privacy

Our website and services are intended solely for individuals who are 21 years of age or older. We do not knowingly collect personal information from anyone under the age of 21. If we become aware that a minor has provided personal information, we will take steps to delete it promptly.

X. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. When we do, we will update the effective date at the top of this page. We encourage you to review this policy periodically.

XI. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

McBride Sisters Collection

Email: hello@mcbridesisters.com

Website: www.mcbridesisters.com

© 2026 McBride Sisters Collection. All rights reserved. This policy is subject to change without notice.