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For our planet, society and the industry
California Certified Organic Farmers
About our organic certification
“Organic” is the most highly regulated food label in the U.S. Organic farming standards require our farms to be free of prohibited fertilizers, pesticides, and herbicides. We verify our organic claims through a third-party certification, California Certified Organic Farmers (CCOF).
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Our Commitment to Certified Organic Grapes
Made with Organic Grapes isn’t just a statement on our label; it’s a commitment to sustainable practices from vineyard to winery. One of the most compelling reasons to choose organically farmed wine is its positive impact on the environment. Organic farming practices promote soil health, biodiversity, and ecosystem balance. At its core, the process starts with ditching synthetic pesticides, herbicides, and fertilizers in the vineyards. Instead, it relies on natural methods to nurture the vines and protect them from pests and diseases. (As an added bonus, these methods also often help protect against climate impacts).
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Our Commitment to Our Producers
The Udsen Family has worked with the McBride Sisters since 1987, providing established a foundation of trust and shared values regarding organic farming. The husband and wife team of Niels and Bimmer Udsen established Castoro Cellars in 1983 with the goal of producing world-class wines from Paso Robles-appellation grapes. Castoro Cellars currently has over 1,400 acres of Estate vineyards, which are certified organic by CCOF and all the vineyards are SIP Certified.
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Our Commitment to Society
The SHE CAN Collective is a community built to empower women to grow, lead, and thrive. Born from the belief that when one woman wins, we all do, the collective connects ambitious women with mentorship, resources, and opportunities that fuel both personal and professional growth. Through shared stories, workshops, and year-round support, we’re redefining what’s possible, together.
A word from our founders
"The new brand identity of McBride Sisters Collection communicates the ethos of our California-based business and aligns with our dedication to organic viticulture and sustainability. Our mission was to make wine that’s accessible, socially conscious and culturally aware, all while building a wine legacy that reflects our story and values. By elevating the McBride Sisters brand, we are building on our foundation. Embarking on this new chapter, our brand applies to:
Environmental and sustainable impact certifications, including Make with Organic Grapes, Certified Sustainable, and others.
Low-alcohol, alcohol-removed, and others.
This rebranding strengthens our position in the U.S, communicates our core values, and highlights our depth of market expertise. More than an evolution, it is a reflection of who we are and where we come from."
To ensure we can ship your wine safely and sustainably, we have a 6-bottle minimum for online orders. Craving just one? Check out our local retail partners.
David Bratcher
David Bratcher
David Bratcher is Lead Winemaker at McBride Sisters Wine Company, where he brings a dynamic mix of technical skill, creative vision, and Central Coast expertise to the winery’s expanding portfolio. Since joining McBride Sisters in 2022, David has played a key role in production and operations, guiding wines from grape to glass with a focus on precision, quality, and innovation.
Originally from Birmingham, Alabama, David followed his winemaking ambitions to California’s Central Coast, graduating from Cal Poly San Luis Obispo with a degree in Enology. Over the past decade, he has worked multiple harvests across the region, gaining hands-on experience in vineyards and cellars from Napa to Santa Barbara, while helping uncover regions like Paso Robles. His work has spanned boutique wineries to larger-scale production environments, sharpening his ability to balance tradition with modern techniques.
David’s approach is rooted in site expression, thoughtful blending, and pushing the boundaries of what wine can be—especially for a new generation of drinkers. A proud voice for Gen Z in the wine industry, he is passionate about crafting wines that resonate with diverse, curious, and culturally engaged consumers.
Robin McBride
Robin McBride, Co-Founder of McBride Sisters Wine Company, has dedicated more than 20 years to building her career as an entrepreneur in wine. Together with her sister, Andrea, the duo began as importers of New Zealand wine before evolving into wine producers, innovators, and strategic brand marketers.
Today, the Sisters’ company owns McBride Sisters Collection Wines, specializing in light, coastal wines from the regions where each sister grew up, the Central Coast of California and the islands of New Zealand. Their Black Girl Magic Wines portfolio is a bold, culture-driven collection that became one of the fastest-growing brands in the country just one year after its 2018 launch.
In addition, their SHE CAN Collective, launched in 2019 is now a network of more than 5,000 women created to ensure that women both inside and outside of the wine industry have the resources and support needed to advance their careers and thrive in historically male dominated spaces.
Robin remains committed to the people, the places and connections that make what she does so important and to continue paving the way for the longevity, and the future, of a diverse and thriving wine industry.
Andréa McBride John
Andréa serves as CEO of McBride Sisters Wine Company, a multinational organization headquartered in Oakland, California. It is in the top 1% of volume, largest Black-owned and largest women founded wine company in the United States, as well as one of the most inclusive, accessible, and socially aware. With her sister Robin, Andréa began importing wines from New Zealand in 2005 and began making their own wine together in 2009. By spring 2017, the pair were producing wine from their hometowns in Aotearoa New Zealand and California under one label, McBride Sisters Collection.
In 2018, they launched Black Girl Magic Wines, a celebratory wine brand paying homage to women in their family and community, and debuted SHE CAN Wines, a premium canned wine in 2019 on International Women’s Day.
Andréa serves as a Board Member for McBride Sisters SHE CAN Professional Development Fund which she founded in 2019 with her sister Robin. Since its inception the fund has awarded over $3M in scholarships, grants and technical training to 3,000 professional women in wine & spirits, hospitality and finance. In 2021 the fund partnered with Southern University of Louisiana as their flagship HBCU, to create a career pipeline for diverse students into the wine industry.
Andréa and Robin were the first Black women Winery owners on the cover of Wine Enthusiast magazine, she has been recognized as one of Wine Enthusiast’s 40 Under 40 and has been nominated for the Wine Star Award US Winery of the Year 2021.
Andréa holds her B.A. in International Relations with a concentration in Global Business from the University of Southern California 2007. She is a member of the 2022 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute and she resides in San Francisco with her husband Fabian and daughter Meursault.
Amy Butler
By 2018, the McBride Sisters had grown their brand to the point where they needed a dedicated winemaker based on the Central Coast and met Amy Butler through a trusted advisor and fellow Central Coast viticulturist. After starting her career in Napa, Amy had racked up a 16-year history of contract and consulting winemaking in and around Paso Robles and was instantly a perfect match for the McBride Sisters’ philosophy and company culture. Amy's UC Davis enology degree, her broad experience building and growing boutique wine brands, and her "liquid resumé" made her a strong candidate for the job. After two and a half years as a consultant, the Sisters finally convinced Amy to join the company full-time. While spearheading the winemaking efforts of a growth leader in all wine categories, Amy brings her small-production focus on quality and authenticity to all the wines in the McBride Sisters Wine Company portfolio.
Wine for the new world
Founded by real-life sisters Robin McBride and Andréa McBride John, McBride Sisters Wine Company is the largest Black-owned and largest all women-founded wine company in the United States. Our mission is to transform the industry, lead by example and cultivate community, one delicious glass at a time.
We serve the “New Majority”, that have been ignored by the U.S. wine industry for many years, who are thirsty and want to be welcomed into the world of wine. Our mission is to break down barriers and make the future of wine more accessible.
We produce wine across two hemispheres, from premier coastal winemaking regions which are at the root of our story - where Andréa and Robin each grew up - in Aotearoa (pronounced “ah-oh teh-ah ROH-ah”) New Zealand and the Central Coast of California, in the United States. We offer a unique portfolio of leading brands; McBride Sisters Collection, Black Girl Magic Wines, and SHE CAN Wines and spritzers.
McBride Sisters Wine Company produces, imports and markets its own wines. It specializes in the Fortune 500 grocery stores and mass retailers, as well as wine and spirits chains, hotels, restaurants, independent wine shops, sports arenas and airlines across almost all 50 states of the U.S, Caribbean and Canada.
In March of 2023, McBride Sisters Wine Company became Certified Carbon Neutral and offset our 2022 carbon emissions by purchasing carbon credits from projects around the world that are focused on environmental, social equity and economic equity for historically marginalized communities.
We are Wine for the New World.
Open Position
Black Girl Magic Wines Freelance Content Creator (Contract)
Black Girl Magic Wines has one of the top social platforms in the wine industry - it continues to celebrate the new majority through authentic, culturally relevant content that sparks conversation, elevates new voices, and brings people together. As we continue to grow, we’re seeking a creative, trend-savvy Organic Content Freelance Creator to help bring our brand to life across organic and paid social channels.
Black Girl Magic Wines was founded by sisters Robin McBride and Andréa McBride John on the belief that wine should be accessible, sustainable, socially conscious, and culturally aware. More than ever, we must continue to transform the industry, lead boldly, and cultivate community—one delicious glass at a time.
This remote contract role supports our Marketing Team and focuses on producing up to 10 pieces of content per week, for organic and paid use across Facebook, Instagram, TikTok and other owned channels. You’ll collaborate closely with our Brand Team to deliver high-quality, on-brand, performance-optimized content.
What You’ll Do
Content Creation
Design and deliver engaging social assets across Instagram, TikTok, and additional platforms, including video, images, and graphics as needed. (10 per week)
Write performance-focused, platform-native copy aligned with Black Girl Magic Wine’s tone of voice, personality, and purpose.
Adapt visuals and messaging to different placements, formats, and audience goals.
Incorporate performance insights, testing results, and team feedback to continuously refine creative.
Stay plugged into social/audio/visual trends and best practices across major platforms.
Organize, manage, and deliver all final assets on time for placement and scheduling.
Who You Are
We’re looking for someone who:
Thrives in real-time culture—jumping into trends, challenges, and moments with speed, creativity, and intention.
Believes great brands don’t chase culture—they create it.
Has a strong pulse on conversations happening within Black culture, women-led communities, and lifestyle spaces.
Knows how to make content feel fresh, human, and relatable, not corporate or over-produced.
Understands community-building as a core growth strategy and values UGC, audience stories, and engagement as creative inputs.
Can help the brand show up with consistency, clarity, and personality across every touchpoint.
Atlanta or NYC preferred.
Community Mindset
You create content that makes people feel seen, valued, and part of something bigger.
You understand how to use storytelling, humor, relatability, and heart to deepen community loyalty.
You know how to bring a fearless, culturally attuned brand voice to life—slang, subtlety, humor, and all.
Qualifications
2+ years creating content for paid and organic use for Meta and other major platforms.
Strong design skills; proficiency in Adobe Creative Suite (Photoshop, Illustrator).
Understanding of platform specs, performance-driven design, and creative best practices.
Portfolio showcasing diverse digital creative work (social, paid, static, video preferred).
Experience with video editing or motion graphics (Premiere Pro, After Effects, CapCut preferred).
Understanding of DTC, CPG, lifestyle, or women-led brands is a strong plus.
Basic knowledge of A/B testing creative and interpreting performance data.
Excellent attention to detail and ability to manage deadlines independently.
Compensation
Contract Rate: $2,000 per monthTime Commitment: 10–15 hours per week (40–60 hours monthly)
With no winemaking legacy to stand on, Robin McBride & Andréa McBride John set out guided by one set of principles – to make our own wine traditions, and place women, culture, cuisine, taste and lifestyle at the center of a wine experience.
Selecting oceanic grapes from Aotearoa (pronounced “ah-oh teh-ah ROH-ah”) New Zealand and the Central Coast of California, where each Sister grew up, McBride Sisters Collection offers a delicious range of wines with maximum freshness, flavor and elegance, to enhance any food, mood and occasion.
WINE LIKE YOU
Exceptional Wine for Exceptional Women
With Black Girl Magic Wines, we pay homage to our heritage and we honor all Black women in our community, across the Diaspora and the world, who have graced culture and society with her soul, spirit and MAGIC for generations. We are inspired by the original “Noble grapes”, that have been perfected over centuries to make the most majestic, rich and luscious varietals.
These award-winning wines are sourced from elite California vineyards, using the finest grapes, designed to serve magnificent Black Women and all of her celebratory moods and occasions
Break the rules. Drink the Wine.
She Can Have It All
We are a women-first, women-owned and women led company. We show up and advocate for all women. We walk the walk, talk the talk, break the rules, make the wine and then DRINK IT!
Delivering lip-smackingly delicious, lower calorie, affordable, premium quality wines and spritzers in a can, SHE CANs are nimble and ready to show up to your journey. Versatility and experimentation are our priority. One 250mL can of SHE CAN Wines is just over one and a half 5oz glasses of wine, so there is no pressure to commit to overindulging in (or wasting!) an entire bottle to enjoy the experience. We are change agents who advocate for fun, experimentation, inclusivity, and empowerment to revolutionize the wine industry and beyond. We see you, and invite you to show up and discover a like-minded community with SHE CAN.
EVERYTHING IS POSSIBLE
The McBride Sisters Story
The McBride Sisters story is one like no other. One could say that their path to sisterhood and ultimately changing the face of the wine industry was destiny at work. Sisters Robin McBride and Andréa McBride John were raised across the globe from one another in two of the world's most iconic wine growing, agriculture and farming regions — Monterey, California and Aotearoa New Zealand. Each thought they were only children until fate united them in 1999 and their discovery of one another, along with a shared love affair with wine, food and culture, sparked a creative and entrepreneurial force.
Northern Hemisphere
Amy Butler
For me, the Holidays are about sharing the table and the kitchen. I spend all year looking at cookbooks and planning the feast. We [me and my family] enjoy our traditional favorites of course, with seasonal flavors like pumpkin, sage, and cranberry, but we can't help changing up the recipes from year to year. The versatility of our McBride Sisters Collection Red Blend finds a home with all of these dishes, fruity enough to pair with roast turkey or pork, and bright enough to emphasize the richness of buttery potatoes and herby stuffing. In my family, we've learned that what's in the glass during the preparation of the food is almost as important as what's in the glass on the table! The festive mood in the bustling kitchen lends itself to a glass (or two) of the McBride Sisters Collection Sparkling Brut Rosé, our nod to the sunny southern hemisphere as we welcome California's cozy winter.
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