The New Black Friday

By Andréa McBride – November 25, 2020

The New Black Friday

We're redefining Black Friday by encouraging you to focus your efforts on supporting Black-owned brands during one of the biggest retail days of the year.

A Gift Guide for Black-Owned Businesses

2020 has been a difficult year for small businesses, with the effects of the pandemic especially hitting hard on Black-owned businesses. A report revealed that Black-owned businesses have been closing at almost twice the rate of other small businesses due to a range of economic and social issues only made worse by COVID-19.

This year we are redefining Black Friday by encouraging our customers to focus their efforts on celebrating and supporting Black-owned brands during one of the biggest retail days of the year. As a Black-owned business, uplifting other Black women-owned small businesses is a cause that is very close to our heart, so help us spread “Black Girl Magic” (and Black magic in general) in the gifts you choose to buy this holiday season and beyond. 

We know that as the holidays inch closer your emails and social media will be flooded with deals, promotions and sales, so to help you shop consciously we have put together a full McBride Sisters Collection Gift Guide for Black Friday, Small Business Saturday & Cyber Monday, so stay tuned!

Who’s ready to spread some magic?

Beauty

Black Girl Sunscreen: Natural ingredients that help to rejuvenate your face and body while providing protection and moisturising. 

Pear Nova Nail Laquer: Vegan, cruelty-free nail brand that celebrates all skin tones. Pear Nova is currently offering 20% off for the holidays. 

The Lip Bar: Vegan, cruelty-free lip colors that are beautiful on every complexion.

Beneath Your Mask: Micro-batched by hand in Southern California, BYM uses all-natural products to counteract physical, environmental and personal stresses on your skin. The founder, Dana, also has an incredibly inspiring story about her journey to creating BYM after being diagnosed with Lupus.

Mented Cosmetics: Provides make-up to suit light to tan to dark skin tones with a shade finder to help perfectly customize your make-up to your skin. Mented is also offering a buy one, get one 50% off sale sitewide now through to Black Friday.

Juvia’s Place: Beauty brand offering a range of vibrantly-pigmented essentials for face, eyes and lips for all people and all skin tones. 

Eden Bodyworks: Hair and body products created from natural, cruelty-free ingredients created for all curly hair types from 2A to 4C.

Oyin Handmade: Named after the Yoruba word for “Honey”, Oyin Handmade provides moisture solutions for highly textured hair.

Home Goods

The 125 Collection: Urban luxury candle brand based in Harlem, NY, that features a range of sweet, spicy, spirit and boss quotes on their vegan candles. 

The Black Home: Minimalist design hub that features candle, tableware, ebooks, wallpaper and more. 

Estelle Colored Glass: Luxury hand-blown colored glassware including glassware and cake stands that are made by glass artisans in Poland. 

The Jungalow: Lifestyle brand that features design goods and inspiration. Check out this beautiful Ayo Hook pillow by Justina Blakeney. Also, sign up to their newsletter for exclusive Black Friday deals.  

Karibe Cookware: Cookware company based in New Jersey that features cookware, kitchen tools and cutlery.

Bolé Road Textiles: Elegant pieces handwoven in Ethiopia that can suit a range of household needs including table linens, pillows, rugs and bath accessories. 

Eva Sonaike: Luxury home textiles and soft furnishings including rugs, cushions and fabrics that have a stunning West-African aesthetic.

Food & Beverages

Phillip Ashley Chocolates: Luxury, designer chocolates made out of the finest ingredients to create a unique chocolate experience. 

Sweet Hot Mambo Sauce: Capital City’s signature sauce is infused with cayenne and habanero pepper to create the perfect sweet and tangy blend that you will win you over immediately. 

Baked Cravings: For those with nut allergies this delicious baked-goods company provides 100% nut free, peanut-free, tree-free & kosher sweets.

Red Bay Coffee: Made in Oakland, California, this Black-owned coffee brand focuses on diversifying the coffee industry by focusing on creating opportunities for POC, people who were incarcerated, women and people with disabilities. 

Brooklyn Tea Company: Tea lovers rejoice, Brooklyn Tea Company is offering a range of high-quality, organic teas that are fair trade wherever possible. 

Zac & Zoe Sweet Bee Farm Honey: Family-owned business from rural New Jersey that uses all-natural processes to explore the benefits of home-grown, raw honey. 

InBooze DIY Cocktail Kit: Handmade packets with dehydrated fruit, spices and herb that make it easy for you shortcut the classics at home, just add alcohol!

Fashion

Telfar: Unisex fashion line established in 2005 by Telfar Clements. 

Taylor Jay Collection: Ethically sourced and environmentally safe pieces from designer Taylor Jay that are made in a fair labor factory in Oakland. 

Peryton: Luxury leather handbags that are created by Jamaican and American designer Gina Love.

Bruce Glen: Vibrant leather accessories, bags and a range of unique statement streetwear pieces.

Rochelle Porter Design: Bold prints created for the gym and beyond. 

DIARRABLU: A San-Francisco based company that focuses on producing conscious contemporary womenswear through sustainable practices, while highlighting the unique patterns and colors of the African continent.

Nubian Skin: Nude lingeries that caters to a wide range of brown skin tones.

 

Toys & Other Gifts

Fresh Dolls: Award-winning dolls that honor the beauty and intelligence of multicultural children, with currently over 65 dolls representing Black, brown, mixed and blended children.

Kid’s Gardening Kit from Hortiki: Encourage kids to get excited about plants, nature and gardening from a young age. This kit allows them to explore the world of agriculture through puzzles, games, reading and more, and has an all-inclusive organic & eco-friendly gardening kit to make gardening safe and fun!

Entrepreneurs Color Too: For creatives and intellectuals alike, this is an inspiring adult coloring book that highlights the beauty and successes of Black women.

Culture Greetings: Greeting cards designed for consumers of color that let customers create a personalized message using handwriting fonts. 

Darlyng & Co: “Everyday essentials for everyday parenting” that includes a range of kids products and apparel.

Puzzle Huddle: Inspiring and diverse children’s jigsaw puzzles that feature a range of characters. 

Brilliant or BS Card Game: As said on the box, this is a card game designed for “know-it-alls and big fat liars”. Interested? We sure are.