THE STORY BEHIND THE WINES

It was at ESSENCE Fest 2018 where we first launched our McBride Sisters Black Girl Magic label. The incredible event is a “Party with a Purpose,” put on by ESSENCE Magazine, which has grown over 27 years to be one of the premiere gatherings for Black music, entertainment and culture — drawing averages of 500,000 attendees annually. It was a festival where thousands of Black women came together in one place to empower, educate and elevate during the day and party(with a purpose)at the music festival at night. Headlining with TRUE icons - we’re talkin’ Beyoncé, Barack & Michelle Obama, Missy Elliott, Diana Ross, and many more.

When we launched the label in 2018, it also happened to be the first time New Orleans had a Black woman mayor, LaToya Cantrell. Since ESSENCE Fest is such a huge contributor to the city, the mayor hosted the opening party and we knew that’s where we wanted to introduce McBride Sisters Black Girl Magic to the world.

We only launched one wine in 2018. Riesling, a noble grape that originated from the Alsace region of France, was one of our favorites. It’s beautifully floral, with jasmine, honey and punch-you-in-your nose aromatics. Our style of Riesling remixed the traditions; you know the way that we do it! We wanted gorgeous acidity balanced with residual sugar. It was at the Essence Fest opening party where we announced our McBride Sisters Black Girl Magic Riesling. And let me say we have NEVER in our lives had people respond to a label and to a bottle of wine the way that they did that weekend. We ran out of this inaugural Riesling so quickly, that we knew right away we needed to give this label the attention it deserved. Robin & I tapped into something really special, something rare.

MCBRIDE SISTERS BLACK GIRL MAGIC BUBBLY

Make it a moment with our brand new, premium McBride Sisters Black Girl Magic Wines sparkling, in a luxe can. Always serve chilled.