McBride Sisters Collection
Black Girl Magic
Black Girl Magic is a term used often, but what is it? Black Girl Magic is a concept and movement that was popularized by CaShawn Thompson in 2013 as a way to "celebrate the beauty, power and resilience of black women" and to congratulate black women on their accomplishments. Referring to a speech made by Michelle Obama at the Black Girls Rock Awards, Thompson explains that black women around the world persevering despite adversity, inspired her to spread the concept of Black Girl Magic. With these women in mind, Thompson created the social media hashtag and rallying cry "Black Girl Magic", in the hopes of counteracting the negativity society places on black women.
"Black Girl Magic is more than a phrase. It’s a feeling. A look. A mood. A taste. Our Black Girl Magic collection is an ode to our culture and story, inspired by the magic and resilience of Black women, to be enjoyed by all. These are premium wines that respect her palate and showcase the flavors of the finest single vineyards in California. These are wines that SLAY".
- Robin & Andréa McBride