Founder & CEO, SIP Wine & Beer
Cassandra Schaeg is the Founder and CEO of SIP Wine & Beer, a tasting room and retail store located in Escondido, CA.
Cassandra empowers novice and veteran wine and beer lovers to SIP | CONNECT | SHARE. In its fourth year of business, Cassandra succeeded in its growth by curating a selection of local brands and women-owned producers. Infusing community, culture, and conversation, Cassandra launched WineVersations, a web series dedicated to elevating stories of influencers in wine, spirits, entrepreneurship, politics, and social justice. Cassandra is certified as an Airport Concessions Business Enterprise and aspires to expand SIP Wine & Beer in the San Diego Airport.